Ok so Spring is upon us. As a resident of Los Angeles this means practically nothing to me weather wise (Be jealous, its fine.) BUT it does mean Spring fashion is upon us as well. Here is a very quick rundown of what you can expect: Bright ColorsNeon Pastels (I love Oxymorons!)Collars (Peter Pan, or
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Audrey 3+1/The Buyer’s Dilemma Part 3
Recap of Part 1 – Part 2Being a buyer is AWESOME, but there is a lot of stuff you need to sift through to find things that are cute, inexpensive, and fit well.So far we have outlined two of our favorite brands that we carry- now it is time for a third.Welcome Audrey 3+1! Audrey
This Just In!
Late last week we loaded up the site with tons of new goodies! We try to give a wide variety of styles to choose from so that way, no matter you’re preferred method of getting dressed, you can find a style that is right for you. Styles for me fall into 4 categories, of which
Final Touch Love/The Buyer’s Dilemma Part 2
So as I mentioned in my previous post, finding the perfect items to carry on our website and in our stores can be kind of on the more difficult side. It is of course fun and exciting, but there is a lot of bad to look past to find the good. I find all my
Peppermint Love/The Buyer’s Dilemma
As a buyer I run across new brands all the time. For me the brands have to reach certain criteria in order for me to even consider buying them in: 1.) Gotta be cute2.) Gotta be affordable3.) Gotta have a good fit Here is Venn diagram (hands-down the best way to get any point across)
Don’t Be So Cold Girl
I have been buying jackets for the Sway stores for years now. When it comes time to bring some warmth to our ladies at an affordable price I head straight to talk to the people at BB Dakota. BB Dakota knows not just how to make a cozy jacket, but also how to make it
Summer Must Haves
As a buyer I draw inspiration for what I buy from everywhere. Customers, employees, the runway, celebrities, old movies, and even TV. I could be sitting watching my favorite show and see the way a certain cut dress has been all over the airways, and I hope its something customers will want. Now this past
