As a buyer I draw inspiration for what I buy from everywhere. Customers, employees, the runway, celebrities, old movies, and even TV. I could be sitting watching my favorite show and see the way a certain cut dress has been all over the airways, and I hope its something customers will want. Now this past
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Meet a Sway Manager: Danielle and Adrienne
Danielle Where do you work?Sway Berkeley How long have you been with the company?I’ve been with Sway for about nine months. Why you love Sway (cuz you do, right??)I love Sway because you can come into any of our locations and get the best shopping experience. With the personal styling and the affordable prices, you’re
Ground Control to Majorly Awesome Website
10…9..8…7…6…5….4…3..2….1…….We have lift off. Check out swaychic.com right now to see some great pieces we picked out and want to share with you. Now you can shop from the comfort of your own chair, mattress, cement floor, or, oooh maybe one of those bean bag chairs?.. that’d be cool. So take a look at
Meet a Sway Manager: Cheyanne and Andrea
Cheyanne Where do you work?Sway Santa Cruz How long have you been with the company? About 2 and a half years now. (It will be exactly 2 and a half on June 31st) Why you love Sway (cuz you do, right??) I love Sway because it’s a place where girls can feel comfortable shopping, and
Bay Area Fashion Fo’ Sho
Sway opened it’s first store on Telegrpah Ave. in Berkeley, CA 8 years ago. Since then we have opened up 4 other stores in the area and one is Santa Cruz. During that time we have tried to stay true to Bay Area fashion: Fun, Easy, Daring, and Affordable (lots of students who want to
“Would you like to be involved in a Goth photo shoot?”
My friend Sarah called and asked me that two weeks ago on a Sunday morning. Heck ya I did. As a teen I never got involved too much in goth lifestyle (eye makeup, dyed black hair, dark baggy cloths, perhaps a few too many trips to Hot Topic at the mall, etc.) However as of
