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SWAYmate Of The Month – Sideara St. Claire

Published on August 31, 2012, by in SWAYmate.

Last Friday we met up w/ our new BFF Sideara she is a soon to be big actress, great dresser, and a designer in the making.  We decked her out in some SWAY gear, took some pics, and found out all about her. She started off living in San Diego with her best friend Devon,

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Song Of The Day – “Electric” by TEEN

Published on August 28, 2012, by in Song Of The Day.

TEEN – “Electric” from stereogum on Vimeo.

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Sway Chic Girl – Audrey Horne

We are currently obsessing over our current fashion icon, Audrey Horne, the fictional character from David Lynch’s mystery madness series “Twin Peaks.”  Audrey was one hell of a bad ass who did not play by the rules and we loved her mix of 50′s and 90′s style- and  its pitch perfect for Fall 12′.

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Song Of The Day – “I Can’t Wait” by Nu Shooz

Published on August 17, 2012, by in Song Of The Day.

Serious jamming out is currently happening in the office because we just can’t wait for the weekend!

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SwayChic – Back To School

Going back to school for me, was making sure I was the shining star on the first day. I rocked a red leather backpack with a cute little dress and some bad ass combat boots. I needed to be that “it”girl that made everyone’s heads turn and be the talk of the school saying “omg her clothes

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Fall Editorial – The Shape Of Things To Come

As Summer scorches her last bit of flame, Fall is in mind and has been circling through our heads for a while. We are tired of wearing nothing. We want to wear everything! Striking vivid colors, exaggerated shapes, tons of layers; we took it in as fast as we could. Just the very thought of it

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Now The Question is…

Published on August 3, 2012, by in Promos, Swaychic.

Did you know that a majority of people don’t even care what kind of bra they are wearing?! What happened to beauty being what’s on the inside AND out? Seriously though, I’m beginning to believe I’m the only one who matches their bra and underwear with their outfit. The carpet has to match the drapes right? When

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